The Feast and the Foundation
Every time I return to Brazil, my plate becomes embarrassingly large, and I let it happen.
A reflection on the Rodízio, the discipline behind its generosity, and why trust is the real product every food business sells.
When Culinary Passion Is No Longer Enough
Passion opens the door. Operational discipline is what keeps a food business standing years later.
The Business Behind the Plate
There is a version of the food business that customers see, and a version that operators live. The gap between them is where the real work happens.
What Makes a Food Business Endure
What makes a food business endure? A look at the pattern behind closures that had nothing to do with talent, and everything to do with structure, plus what the businesses that last actually share.
Why Food Businesses Are Different.
Why are food businesses different? Discover the four forces, product, people, operations, and time, and why trust is the real foundation of food service.
The Blueprint Behind the Name
The Food Business Blueprint Behind the Name The book, the podcast, the table. Three things, one blueprint. A look at the idea holding them together.
