The Feast and the Foundation
Every time I return to Brazil, my plate becomes embarrassingly large, and I let it happen.
A reflection on the Rodízio, the discipline behind its generosity, and why trust is the real product every food business sells.
When Culinary Passion Is No Longer Enough
Passion opens the door. Operational discipline is what keeps a food business standing years later.
The Business Behind the Plate
There is a version of the food business that customers see, and a version that operators live. The gap between them is where the real work happens.